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SoftwareEmail Marketing

Sendlane

Ecommerce email and SMS platform with campaigns, behavioral automation, forms, segmentation, deliverability tools, and store integrations.

Last reviewed: 2026-07-21

Sendlane website screenshot
Website screenshot captured 2026-07-21. Visit the vendor website to confirm current product details, pricing, and availability.

Overview

Ecommerce email and SMS platform with campaigns, behavioral automation, forms, segmentation, deliverability tools, and store integrations.

Best for

Established ecommerce brands that prefer pricing based on email volume rather than stored contact count.

Not ideal for

New stores with very small sending needs that want a permanent free tier or broad non-commerce marketing features.

Key features

Email campaigns
Behavioral automation
SMS
Forms and popups
Deliverability monitoring

Integrations

Confirm current integration depth with the vendor before buying. Listed integrations are a starting point for research, not a complete implementation guarantee.

ShopifyWooCommerceBigCommerceSmile.ioZapier

Pricing summary

Sendlane prices paid plans by email send volume with unlimited contacts and offers a limited 60-day trial. SMS and overage usage are separate.

Free trial

Yes

Free plan

No

Pros and cons

Pros

  • Ecommerce-focused automation
  • Unlimited contacts on paid plans
  • Email and SMS share customer data

Cons

  • No permanent free plan
  • Entry pricing assumes meaningful send volume
  • Smaller lists may find lower-cost options elsewhere

Alternatives

KlaviyoEmail and SMS marketing platform for ecommerce campaigns, automation flows, segmentation, and retention reporting.OmnisendEcommerce email, SMS, and web-push platform for campaigns, lifecycle automation, segmentation, signup forms, and performance reporting.MailchimpBroad email marketing platform for campaigns, audiences, segmentation, automation flows, signup forms, landing pages, reporting, and connected-store data.DripEcommerce email marketing platform for campaigns, behavior-triggered workflows, dynamic segmentation, onsite list growth, store data, and revenue reporting.ActiveCampaignMarketing automation platform for email campaigns, customer journeys, segmentation, forms, CRM workflows, and multichannel messaging.BrevoMultichannel marketing platform for email, transactional messages, SMS, WhatsApp, automation, forms, chat, and sales tools.Constant ContactSmall-business email marketing platform with templates, campaigns, automation, segmentation, forms, social tools, and event features.AttentiveEnterprise-oriented SMS and email marketing platform for list growth, segmentation, journeys, personalization, compliance, and multichannel messaging.Campaign MonitorEmail marketing platform with campaign design, templates, segmentation, automated journeys, transactional email, reporting, and agency tools.