Omnisend
Ecommerce email, SMS, and web-push platform for campaigns, lifecycle automation, segmentation, signup forms, and performance reporting.
Last reviewed: 2026-07-14
Overview
Ecommerce email, SMS, and web-push platform for campaigns, lifecycle automation, segmentation, signup forms, and performance reporting.
Best for
Ecommerce merchants that want email, SMS, push, and prebuilt lifecycle workflows with a limited permanent free plan.
Not ideal for
Businesses that only need a basic newsletter tool or do not need ecommerce-specific customer and shopping data.
Key features
Integrations
Confirm current integration depth with the vendor before buying. Listed integrations are a starting point for research, not a complete implementation guarantee.
Pricing summary
The free plan supports up to 250 contacts, 500 monthly emails, and 500 monthly web-push notifications. Paid pricing scales with contact count, email volume, SMS usage, plan, and promotional terms.
Free trial
Unknown
Free plan
Yes
Pros and cons
Pros
- Ecommerce-focused email, SMS, push, automation, and segmentation
- Permanent free plan provides access to the core feature set
- Direct support for major ecommerce platforms
Cons
- Free contact and sending limits are restrictive for established lists
- Paid costs vary with contacts, sending volume, SMS usage, and promotions
- Ecommerce-specific depth may be unnecessary for simple newsletter use