Drip
Ecommerce email marketing platform for campaigns, behavior-triggered workflows, dynamic segmentation, onsite list growth, store data, and revenue reporting.
Last reviewed: 2026-07-17
Overview
Ecommerce email marketing platform for campaigns, behavior-triggered workflows, dynamic segmentation, onsite list growth, store data, and revenue reporting.
Best for
B2C ecommerce brands that want purchase and browsing data to drive lifecycle email, real-time segments, and automated customer journeys.
Not ideal for
Very small lists that need a permanent free plan, or businesses that only need simple newsletters and do not benefit from ecommerce-specific data and workflows.
Key features
Integrations
Confirm current integration depth with the vendor before buying. Listed integrations are a starting point for research, not a complete implementation guarantee.
Pricing summary
Drip offers a 14-day trial without requiring a credit card and no permanent free plan. Paid cost is based on active people and monthly email volume; trial sending is limited, while the other platform features remain available for evaluation.
Free trial
Yes
Free plan
No
Pros and cons
Pros
- Ecommerce store data feeds workflows, segments, and reporting
- Dynamic segments update as customer behavior changes
- Paid pricing is driven mainly by audience and sending usage rather than feature tiers
Cons
- No permanent free plan
- Cost rises with active people and monthly sending volume
- Store connection, consent mapping, and lifecycle workflows require deliberate setup