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SoftwareEmail Marketing

ActiveCampaign

Marketing automation platform for email campaigns, customer journeys, segmentation, forms, CRM workflows, and multichannel messaging.

Last reviewed: 2026-07-21

ActiveCampaign website screenshot
Website screenshot captured 2026-07-21. Visit the vendor website to confirm current product details, pricing, and availability.

Overview

Marketing automation platform for email campaigns, customer journeys, segmentation, forms, CRM workflows, and multichannel messaging.

Best for

Growing businesses that need flexible automation and segmentation beyond basic newsletter sending.

Not ideal for

Very small lists seeking a permanent free plan or merchants that want the simplest ecommerce-first flow setup.

Key features

Email campaigns
Marketing automation
Segmentation
Forms
Sales CRM options

Integrations

Confirm current integration depth with the vendor before buying. Listed integrations are a starting point for research, not a complete implementation guarantee.

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Pricing summary

ActiveCampaign uses paid plans based on contacts, capabilities, users, and channels, with a 14-day trial. SMS and other add-ons may cost extra.

Free trial

Yes

Free plan

No

Pros and cons

Pros

  • Flexible automation builder
  • Broad integrations
  • Supports marketing and sales workflows

Cons

  • No permanent free plan
  • Pricing grows with contacts and features
  • Automation depth adds learning overhead

Alternatives

KlaviyoEmail and SMS marketing platform for ecommerce campaigns, automation flows, segmentation, and retention reporting.OmnisendEcommerce email, SMS, and web-push platform for campaigns, lifecycle automation, segmentation, signup forms, and performance reporting.MailchimpBroad email marketing platform for campaigns, audiences, segmentation, automation flows, signup forms, landing pages, reporting, and connected-store data.DripEcommerce email marketing platform for campaigns, behavior-triggered workflows, dynamic segmentation, onsite list growth, store data, and revenue reporting.BrevoMultichannel marketing platform for email, transactional messages, SMS, WhatsApp, automation, forms, chat, and sales tools.Constant ContactSmall-business email marketing platform with templates, campaigns, automation, segmentation, forms, social tools, and event features.SendlaneEcommerce email and SMS platform with campaigns, behavioral automation, forms, segmentation, deliverability tools, and store integrations.AttentiveEnterprise-oriented SMS and email marketing platform for list growth, segmentation, journeys, personalization, compliance, and multichannel messaging.Campaign MonitorEmail marketing platform with campaign design, templates, segmentation, automated journeys, transactional email, reporting, and agency tools.