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SoftwareFraud Prevention

Kount by Equifax

Equifax fraud and identity platform for payment protection, account creation and takeover risk, chargeback management, and adaptive authentication.

Last reviewed: 2026-07-21

Kount by Equifax website screenshot
Website screenshot captured 2026-07-21. Visit the vendor website to confirm current product details, pricing, and availability.

Overview

Equifax fraud and identity platform for payment protection, account creation and takeover risk, chargeback management, and adaptive authentication.

Best for

Mid-market and enterprise merchants that want identity and fraud controls spanning customer accounts and payment transactions.

Not ideal for

Very small sellers that need a self-serve plug-in with transparent monthly pricing.

Key features

Payment fraud prevention
Account protection
Identity trust signals
Chargeback management
Adaptive authentication

Integrations

Confirm current integration depth with the vendor before buying. Listed integrations are a starting point for research, not a complete implementation guarantee.

Commerce platformsPayment gatewaysAPIsIdentity systemsChargeback workflows

Pricing summary

Kount pricing is custom and depends on transaction volume, selected products, risk requirements, and services. Merchants should confirm liability and chargeback terms separately.

Free trial

Unknown

Free plan

No

Pros and cons

Pros

  • Account and payment coverage
  • Identity-data context
  • Configurable decision controls

Cons

  • No public pricing
  • Sales-assisted implementation
  • Product packaging requires careful scoping

Alternatives

SignifydCommerce protection platform that evaluates ecommerce orders, returns automated decisions, and can provide a configurable financial guarantee for approved chargebacks.FraudLabs ProSelf-service fraud screening service with risk scores, configurable validation rules, blacklists, velocity checks, ecommerce modules, and a REST API.RiskifiedEnterprise ecommerce risk platform for chargeback-guaranteed order decisions, account protection, policy abuse, and payment-authorization optimization.ForterIdentity and fraud platform for ecommerce payments, account protection, returns abuse, policy abuse, and trusted customer experiences.SEONFraud and anti-money-laundering platform combining digital-footprint data, device intelligence, rules, machine learning, and case management.SiftDigital trust and safety platform for payment fraud, account abuse, content abuse, disputes, and real-time risk decisioning.WylloCommerce risk-intelligence platform combining payment fraud screening, returns and policy-abuse controls, chargeback management, customer signals, and expert review.ClearSaleEcommerce fraud-management service combining machine-learning decisions, manual review, chargeback protection options, and customer-experience analysis.Stripe RadarFraud-prevention product within Stripe that scores payments with machine learning and supports custom rules, reviews, lists, and risk insights.